Many of Madonna’s video clips have underlying meanings contradicting or facilitating the words of Madonna’s songs. She is able to subvert ideologies by placing images with words.
-Madonna states many times that she wants to be ’political’.
On Tour: 
‘Like A Prayer’
Madonna employs religion to describe sexual activities. She conveys phallic connotations through a ‘Like a prayer’ relating her partner to a godlike figure normalising and extracting bad connotations of sex by relating it to religion. She also subverts the idea of Christ being white through depicting Christ as black. Through showing prejudice towards black people by incorporating two figures of an innocent black victim and black Christ as one figure Madonna supports the black movement.
‘Like A Virgin’
In ‘Truth or Dare’ on tour ‘Like A Virgin’ was an expression of sexuality and gender on stage. Her explicit performance on stage reverts the title of the song ‘Like A Virgin’. She also removes and displaces gender through costume. The males to either side of her wear an exaggerated imitation of her bra. They have cone shaped ‘breasts’ comparatively smaller than the cone shaped bra designed by Jean-Paul Gautier.
Material Girl
The video clip for ‘Material Girl’ empowers women positions amongst men. Although the song is insisting that woman only want a man for material means Madonna reverts this concept of ‘woman as goldigger’ in the video through the scene of her backstage denying a man that brought her expensive gifts. These two positions contradict each other demonstrating that a woman can possess wealth whilst not being dependant of men which one line insinuates;
‘Experience has made me rich and now they’re after me’.
